How GIPHY & Hardee’s Made the Holiday Season More Delicious with The Rizzler

To celebrate the relaunch of the Hardee’s limited-time, seasonal Cinnamon ‘N Raisin biscuits, GIPHY was tapped by the iconic American quick-service restaurant to bring a bit more rizz and festive flavor to the holiday season. With the help of internet sensation and Gen Alpha icon The Rizzler, GIPHY leveraged existing content from a Hardee’s commercial to create social-first assets featuring expressive, shareable GIFs and stickers. The Feed Your Happy campaign drove conversation between Hardee’s core fanbase and attracted new customers during one of the most joyful times of the year.