GIPHY Embraces Halloween with BACARDÍ

In a season where we can’t get enough of dancing skeletons and ghostly GIFs, GIPHY’s recent partnership with BACARDÍ welcomed a new host of spooky-season themed reactions and greetings. As a new way to connect with their audience timed to the launch of their limited-edition skeleton bottle, BACARDÍ partnered with GIPHY to amplify Halloween conversations in October and reinforce itself as the go-to brand that appears wherever spooky conversations take place. It was important that the brand showed up with an authentic voice and could inspire their audience to share fun, expressive GIFs in their