What’s This Summer’s Trendiest Color? Our Search Data May Surprise You.

Last December, at the height of end-of-the-year lists and trend predictions for the upcoming year, Pantone dropped a bold prediction that intrigued trend prognosticators everywhere: after two years defined by the bright colors of Brat Green and Barbie Pink, the color they believed would define the zeitgeist in 2025 — from the runway to grocery shelves — was Mocha Mousse. Pantone’s prediction surprised many; not only was it a hard break from past predictions (for reference, 2024’s Color of the Year was “Peach Fuzz” ), but, as New York Times’ chief fashion critic Vanessa Friedman noted at the ti