Here’s What GIPHY Users Are Searching For On Mother’s Day

Every Mother’s Day, millions of users turn to GIPHY to find the perfect GIF to express their appreciation for the moms in their lives, whether it’s their mother, aunt or grandmother. According to data from 2024, searches related to Mother’s Day were up 15% year-over-year on GIPHY, accounting for 34 million searches last year. For many users, Mother’s Day isn’t just about honoring their own mothers — it’s also about celebrating maternal figures in all their forms, from the mom in their friend group to iconic moms in pop culture.