Flexible Gift Cards: 2026 Trends, Options & How to Use Them for Business

Flexible gift cards have become the standard for incentive programs. Indeed, according to Giftbit’s 2026 Incentives Trend Report , the amount of senders giving their recipients flexibility through a full catalog choice has risen 38.6% in the last year alone. Meanwhile, one of the biggest reasons why gift card incentive programs underperform is simple: sending the wrong rewards to the wrong people.