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An agent in the empty chair: Amazon vets launch Primitive Labs, using AI to model customer behavior

calendar_today July 7, 2026 person Todd Bishop domain geekwire

Founded by former Amazon AGI and AWS colleagues and backed by a16z Speedrun, Primitive Labs is building AI agents that stand in for a company’s customers, letting product teams see how people will react to a new feature or design before it ships. Read More

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