Best Buy scales AI workloads and secures access with Workforce Identity Federation

As Best Buy expanded its use of Google Cloud for advanced analytics and AI, its technology teams faced two significant scaling challenges: Mitigating risk and managing administrative friction when syncing thousands of backend users from Microsoft Entra ID. The retailer solved both problems and paved the way for a massive cloud expansion by implementing Google Cloud’s Workforce Identity Federation . This direct approach allowed developers to access cloud resources securely using their existing Microsoft credentials without a separate identity store, giving technical leadership confidence that a