Brand impersonation, the new entry point for cyberattacks

In an era of escalating cyber threats, some shifts remain beyond the reach of traditional defenses. Brand impersonation has become a leading attack vector, straddling reputational risk and cybercrime. Written by Naima Hsu, an online brand protection specialist at Gandi Corporate Services, together with Jean-Yves Cadic, an expert in systems and digital asset security, this article offers a practical perspective grounded in real-world observations.