Event Lead Capture Platforms: What G2-Reviewed Products Reveal (G2 Data, 2026)

According to G2’s newly launched Event Lead Capture category, which already tracks 33 verified-review products, buyers can now compare event lead capture platforms against each other for the first time instead of judging them against generic marketing lead-capture software. The category’s two most-reviewed platforms, Blinq (2,146 verified reviews) and Popl (1,818 verified reviews), already carry more verified feedback than most enterprise software categories twice their age. Here’s what G2’s review data, alongside industry survey data, reveals about why event lead capture split off from lead r