Does Natural Language Generation (NLG) Software Deliver Quality at Speed?

Key findings (G2 Data, 2026) According to G2’s analysis of 1,940 verified NLG reviews, 57% of buyers who reported a payback period saw ROI in six months or less, and 78% saw it within a year The average time to go live with NLG software fell from about 3.4 months in 2022-2023 to roughly 1.3 months in 2026, more than a 60% drop NLG software is bought bottom-up: 1,353 reviews come from end users versus 142 from administrators “Productivity Enhancement” is one of the most-loved themes (68 verified reviews) and also one of the most-disliked (47), the clearest sign of the speed-versus-quality gap T