What is social fundraising? How nonprofits turn supporters into donors

Social fundraising is a model where nonprofits raise money by activating their supporters’ personal and social networks, rather than relying only on direct appeals from the organization. Supporters share a cause, create their own fundraising pages, or invite their friends to give, and each share carries the trust of a personal recommendation. In practice, social fundraising and peer-to-peer fundraising describe the same core idea: people give when someone they know makes the ask.