How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)

OrthoCarolina successfully integrated Epic EHR data into their marketing technology stack within 90 days to measure arrived appointments rather than just booked appointments. The organization leveraged existing Epic hooks via MyChart query parameters and collaborated closely with Freshpaint and their Epic team to establish secure data flows that enabled optimization toward lower no-show rates and improved revenue attribution.