With the growing wave of letters alleging violations of the California Invasion of Privacy Act (CIPA), Texas Attorney General Ken Paxton has issued a letter urging businesses and nonprofit organizations to exercise caution and seek legal guidance before taking action. Paxton recommends any Texas business that received such a letter to: Consult with legal counsel experienced in privacy and website-tracking litigation before taking action. With the assistance of counsel, review their website’s use of pixels, cookies, analytics tools, and similar technologies.
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