As you plan your retail holiday campaigns, success hinges on truly understanding your core audience and current market dynamics. In this analysis, we examined Foursquare’s aggregated foot traffic data across the nation’s 25 largest retail markets on Black Friday 2025. The data reveals dramatic regional shifts in shopper urgency, providing a framework for smarter directional […] The post Top 25 DMAs for Black Friday Shopping: Matching Retail Strategy to Market Surges appeared first on Foursquare .
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