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Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season

calendar_today May 22, 2026 person Farhan Ahmed domain foursquare

The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting economic priorities have fundamentally rewritten the consumer journey. To win this year, retailers must move beyond broad-reach digital tactics and anchor their strategies in the precision of real-world behavior.

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