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Essential market research differentiators when everyone has AI

calendar_today July 2, 2026 person eleanor-turnbull domain forsta

AI is having workflow impacts, so what does that mean for our market research differentiators? Almost everyone is using it (well, 62% of research teams last year, which, compared to 39% the year before, is a pretty hefty shift). Certain tasks that once took days now take minutes.

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