iOS 26 and the future of SMS surveys: What CX leaders need to know now

When Apple releases a new iOS update, most organizations think about user experience, app compatibility, or security. But iOS 26 introduced a quieter shift; one that’s already impacting how brands collect feedback at scale. As this rollout includes features like “Screen Unknown Senders,” short message service (SMS)-based outreach, which has long considered one of the most effective channels for customer feedback, new sources of […]