Reshaping regulation, deliberately

Speech by Sarah Pritchard, deputy chief executive, at Investment Association Annual Dinner 2026. Reform: more than writing rulesIn this sector, we’re just past peak rule making. The scale of change has been significant – and deliberate.But we’re not done yet.We want to see growth that benefits consumers, supports competitiveness and spurs innovation.Building a stronger retail investment culture takes more than piecemeal rule writing.It takes a strategic approach.