The Early Days Of AdTech (from the people who built it!)

From left to right: Erin Laughlin, Madeline Tobish, Guthrie Collin, Kedar Prabu and Caroline Albanese Two years ago, the idea for an advertising technology team started as a lightbulb moment by Dow Jones Group Chief Product and Technology Officer Ramin Beheshti. He knew Dow Jones was capable of doing more in the ad space — we had great content, terrific talent and an amazing customer base. As he was getting ready to launch a dedicated team, he wanted to know what people around the business could bring to the table, so he decided to host an advertising technology-themed hackathon to explore inn