Sever-Guided Ad Insertion Made Easy.

In today’s streaming landscape, delivering personalized, seamless ad experiences is key, and Server-Guided Ad Insertion (SGAI) is leading the charge. Unlike traditional Client-Side Ad Insertion (CSAI), where the user’s device manages ads, SGAI centralizes control at the server level. It decides the timing, format, and content of ads based on user data, ensuring ad relevance without relying on the client’s system.