The Quant Crossroads: UX Research or Data Science

Expedia Group Technology — Data Two roles one goal — understanding users better By Sophie Rabet and Alyssa White Photo by Samsung Memory US on Unsplash Quantitative User Experience (UX) Research, as a discipline, is growing rapidly. Quant UX Con 2022, the first ever general industry conference for the discipline, was organized with the expectation of about 200 attendees. After registration exceeded 2000, the organizers were shocked to find simply how many people felt an alignment with what has historically been thought of as a niche discipline.