Crypto Donations Are for Every Nonprofit and Every Donor

<p>Crypto donations are not just for major donors. They are for all donors, including everyday donors.</p><p>At Every.org, our goal is simple: make it easy for donors to give in whatever way they choose. That means supporting a wide range of payment methods — from credit cards and ACH to donor-advised funds, stock, PayPal, Venmo, and crypto. Because we process so many different kinds of gifts, we are in a unique position to observe how donors actually behave across these payment types.</p><p>When we first began processing crypto donations at Every.org in December 2020, we assumed crypto gifts would be rare, massive, and driven almost entirely by ultra-wealthy donors.</p><p>An analysis of five years of data on crypto donations on Every.org tells a different story — one that is far more nuanced and encouraging.</p><p>Since its inception, Every.org has processed 4,269 crypto donations totaling $66 million. These donations have come from 1,865 donors supporting 1,144 nonprofits. Growth has been dramatic, especially in the past two years.</p>

<p>In 2023, crypto giving dipped significantly during the bear market and post-FTX fallout. In 2024, it rebounded sharply as markets strengthened and institutional confidence returned. This kind of volatility is not unique to crypto philanthropy. It is consistent with all asset-based giving. Stock gifts fluctuate with markets. So does crypto.</p><p>The key for nonprofits is not to fear fluctuations, but to be ready for them. This is what we call infrastructure readiness.</p><p>The growth over time is impressive, but that wasn’t the most surprising part. Here’s the real question: if I asked you to guess the median size of these gifts, what would you say? $10,000? $100,000? Maybe even $1,000,000?</p><p>It’s $140.</p>

<figcaption>Mean: $15,461 | Median: $140 | Largest single gift: $5.1M</figcaption>

<p>Crypto philanthropy is not just billionaires making enormous gifts. It increasingly includes ordinary donors giving appreciated assets in the same way they might donate stock.</p><p>And that matters for nonprofits that still hesitate to add a crypto donate button.</p><p>Looking at the overall distribution, a small percentage of donations account for a large percentage of dollars — just as in every form of fundraising. Crypto follows the normal rules of giving; it doesn’t create new ones. In fact, 65% of crypto donations on our platform are under $1,000.</p><p>Nearly 45% of all crypto volume occurs in Q4, and December 31 alone accounts for 4.3% of all-time giving. In this way, crypto donations behave exactly like other non-cash assets, such as stock.</p><p>Not only are crypto donors more modest than many assume, but the nonprofits receiving these gifts are not just national brands. Many have budgets under $5 million. Crypto donors are supporting faith communities, animal welfare groups, global health organizations, local nonprofits — the full spectrum of mission-driven work.</p><p>Adding a crypto donate button is not a gamble; it is a practical step toward making sure your donors can give in the ways they prefer. It ensures that when a donor experiences a liquidity event, reviews year-end tax planning, or simply feels moved to give, your organization is ready.</p><p>And in a moment defined by urgent need and constant crises, making generosity easier is not optional. It is a responsibility.</p><p></p>