Why did you join Ethos? “Search is going through its biggest shift in years. AI is completely changing how people find information. I wanted to be working on that problem in the US market, where it’s happening first and fastest. Ethos felt like the right place to work on that seriously.” What do you love most about Ethos? “No idea gets dismissed just because it hasn’t been done before. There’s a real culture of trying things, but it’s not reckless. Everything is backed by data. That balance of b