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The architect who builds brands

calendar_today September 15, 2026 person Samuel Schlaefli, freelance author domain eth-zurich

ETH alumnus Gerd Burla shaped the look of global brands like BMW and Lufthansa and helped US artist James Turrell bring his spectacular visions to life. A polyglot with a passion for travel, Burla continues to carve out his own distinctive path.

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