Installed base analytics is the practice of collecting, unifying, and analyzing data about every piece of equipment an OEM has manufactured, sold, and deployed, to identify revenue, service, and retention opportunities across the entire asset lifecycle. It transforms fragmented records scattered across ERP, CRM, field service, and spreadsheets into a single, actionable view of what’s […] The post Installed Base Analytics: The OEM’s Most Underused Growth Lever appeared first on Entytle .