From $2 Billion to 0: What Happened to Pardot (Salesforce)

Back in 2012, Pardot was acquired for $95.5M by ExactTarget…And just 1 year later, Salesforce spent $2.5B acquiring them. But over the past few months, there’s been a lot of quiet movement inside Salesforce’s ecosystem, and Pardot ended up caught in the middle of it. If you’ve been using Pardot for years, you’ve probably already […] The post From $2 Billion to 0: What Happened to Pardot (Salesforce) appeared first on Encharge .