The Psychology of Site Speed and User Happiness

Before getting into the technical side of web performance, it’s important to first understand the roots of our craving for lightning-fast online experiences. Image: Freepik Over the past few decades, there has been a great deal of fascinating research into how human beings engage with technology. These studies – many of which have findings that have persisted over the years – demonstrate that we don’t just want our technology to be fast, but at a deep neurological level, we need it to be fast.