The psychology of site speed and human happiness

In the fourteen years that I’ve been working in the web performance industry, I’ve done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences . In fact, the entire first chapter of my book, Time Is Money (reprinted here courtesy of the good folks at O’Reilly), is dedicated to the subject. I recently shared some of my favourite research at Beyond Tellerrand (video here ) and thought it would be fun to round it up in a post.