What Your Gift Card Program Data Should Be Telling You: An eGifter Q&A

The Short Version Gift card sales data only tells part of the story, especially when brands sell through multiple third-party retail and B2B distribution partners. To understand what’s really happening, brands need to consolidate and normalize their data, identify what’s driving changes in performance, and measure the return on their distribution and marketing investments. […] The post What Your Gift Card Program Data Should Be Telling You: An eGifter Q&A appeared first on eGifter Merchants .