eGifter Insight Lab | Gift Card Promos for Holiday 2025 Edition

Proof That Gift Card Promotions Deliver

Real results show holiday incentives can spark dramatic growth in gift card sales.

August 27, 2025

Merchants have long suspected that a well-timed promotion can dramatically boost gift card sales—and our latest Insight Lab data confirms it. In this snapshot from our merchant data, the results were dramatic: retailers who ran holiday gift card promotions saw markedly higher sales than in the prior year, when no promotions were offered.

Some merchants combined a 20% discount with a tiered bonus card offer. Others relied solely on bonus card incentives. In both scenarios, bonus cards were redeemable after the holidays—through April 1—extending engagement well into the new year.

The impact was significant, with some individual merchants seeing dramatic gains as follows:

Real Results from Holiday Gift Card Promotions

BOGO Boost

Bonus card with qualifying purchase

Why BOGOs Work

Bonus-only promotions create a strong incentive to buy during peak holiday shopping, while encouraging customers to return later to redeem their added value.

Stacked Savings

20% discount + tiered bonus card

Why Discounts Work

The mix of an immediate discount on peak days, coupled with a future-use bonus card, created both urgency (“buy now”) and extended value perception (“get more later”).

These merchant outcomes show how holiday promotions can deliver outsized results—across different structures.

Ready to launch your own holiday gift card promo? Let’s Talk!

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The Holiday Promotion Takeaway

Both holiday gift card promotion types delivered dramatic gains, but the added urgency of a discount stacked with a bonus likely explains the even higher lift. Several other factors could also be at play—ranging from merchandise mix to customer buying habits to the way each promotion was marketed. What’s clear is that thoughtful, time-bound promotions can spark a surge in holiday gift card sales while fostering loyalty that carries into the new year.

At eGifter, we make it simple to structure and manage promotions that deliver results. For example, see how DSW partnered with us to launch a headline-worthy gift card promotion: The DSW Shoeprise event!

With the 2025 holiday season fast approaching, now is the time to act.

Peak Season Starts Early. Let’s Get Ready!

Holiday gift card promotions set up by October 1 are best positioned to capture peak demand. If you want to run a gift card promo that works, let’s talk. We’ll help you design, structure, and launch a program that delivers real results.

Here’s to a strong season ahead—and happy early holidays from eGifter.

Ready to Set Up at Gift Card Promo?

Get set up now to capture peak holiday demand.

Let’s Talk Solutions

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The post eGifter Insight Lab | Gift Card Promos for Holiday 2025 Edition appeared first on eGifter Merchants.

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