4 Reasons to Deploy Website Testing Framework (WTF) Technology

At the beginning of 2014, the Software Architecture team at Edmunds.com deployed a new Website Testing Framework (WTF) which enables us to run hundreds of parallel experiments in a reliable manner. Since launching WTF, our company has reached a new level of efficiency and confidence in designing, coordinating and measuring our controlled experiments. We wanted to share our experience building WTF, and go over the motivation for choosing an in-house solution.