The New Rules of Brand Discovery: How “Search & Merch” Is Driving Visibility Today

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(–scroll-root-safe-area-inset-bottom,0px)+var(–thread-response-height))] scroll-mt-[calc(var(–header-height)+min(200px,max(70px,20svh)))]” dir=”auto” data-turn-id=”request-WEB:152f76c8-87c9-465b-abc8-76ead848dfd5-3” data-turn-id-container=”request-WEB:152f76c8-87c9-465b-abc8-76ead848dfd5-3” data-testid=”conversation-turn-8” data-scroll-anchor=”false” data-turn=”assistant”> AI search is reshaping how consumers discover products, and merchandising decisions now directly impact visibility. From assortment and pricing to trend ti