The Road to Launch; Billie Australia and New Zealand

Earlier this year Edgewell brand, Billie, launched in Australia and New Zealand – their first launch outside of North America! To celebrate this major accomplishment, we spoke to the team on what it took to launch the brand, the driving forces behind the decision to launch in a new market, how the brand is resonating with ANZ consumers so far and more. 1. When did Billie Australia and New Zealand