An All-New Wilkinson Sword: We are the Blade Masters, since 1772

Wilkinson Sword recently embarked on a new journey – reimagining their brand with a new look and consumer approach. The new approach is an upbeat, clever and humorous take, pulling from their British Heritage full of wit and irreverence. Wilkinson Sword has positioned themselves as, ‘The Blade Masters since 1772’ which reinforces their status as a top competitor among established brands, drawing i