Meeting the Consumer Where They Are: Schick Hydro Silk Launches on TikTok Shop

Purchasing your favorite products digitally is easier than ever and now it’s even accessible via social media with in-app purchasing. Viewers from across the globe can scroll through their feed, watch a video and tap a link to bring them directly to a purchasing page, without ever leaving the platform. Popular social media app, TikTok, is one such platform. Everything from makeup tutorial videos t