How AI is applied across API Evangelist and APIs.io. Read my AI disclosure →
API Evangelist API Evangelist
Discovery
Learnings
Guidance
Toolbox
Alignment
API Evangelist LLC

The Post-Purchase Experience Is Your Cheapest Retention Channel

calendar_today August 17, 2026 person Lori Boyer domain easypost

Most of the money in ecommerce goes toward the first sale. The ads, the discounts, the retargeting, all of it aimed at one checkout. The post-purchase experience, everything that happens between that checkout and the next order, gets a fraction of the attention and drives more of the repeat revenue.

open_in_new Read original post