As the AI tidal wave continues to break on our shores, there are two existential questions we’re all struggling to answer: Knowledge workers and other content producers – how can we survive the AI wave with some kind of defensible capability we can offer our employers and our audiences that AI won’t be able to replace, even as it matures? Software vendors – how can we survive the AI wave with some kind of defensible product capability we can offer our customers that AI agents won’t be able to replace, even as they mature? If you’re a pessimist, the situation may seem hopeless.