University of Utah Advances Private Equity Model for College Athletics Funding

The University of Utah is advancing a groundbreaking agreement with private-equity firm Otro Capital that is expected to generate more than $500 million for its athletics program. The deal creates a new for-profit entity, Utah Brands & Entertainment LLC, which will manage the commercial and revenue operations of the school’s athletic department, such as sponsorships, … Continue reading “University of Utah Advances Private Equity Model for College Athletics Funding”