webchick: The October #DrupalOffTheIsland challenge

During the Driesnote at DrupalCon Rotterdam, one of the closing points was that Drupal has evolved light years beyond its reputation. And that’s true. But it’s also true that there is a whole world of people out there who’ve never heard of Drupal, and we need to talk about it differently to them than we do when talking amongst the Drupal-aware.