Aten Design Group: A/B Testing in Drupal Without the Enterprise Price Tag: A Practical Guide Using the A/B Test JS Module

A/B Testing in Drupal Without the Enterprise Price Tag: A Practical Guide Using the A/B Test JS Module Joel Steidl Tue, 08/04/2026 - 16:56 Drupal Many organizations want to run A/B tests but either don’t know where to start or are discouraged by the high cost of enterprise-grade experimentation platforms like Optimizely or VWO. The good news: if your website runs on Drupal, there’s an approachable, flexible, and cost-effective alternative that can be built right into your existing Drupal instance. But first—what is an A/B test?