Droptica: Don't rebuild, evolve: a phased CMS modernization framework

A full rebuild feels like progress. More often it is the most expensive, slowest, and riskiest way to solve a problem that proper implementation would fix in a fraction of the time.A phased CMS modernization framework for CTOs and marketing leaders: true rebuild costs, when starting fresh is justified, four evolution phases, a decision checklist, and how to sell incremental change to stakeholders.