Producer, songwriter, and musician Fred again.. is teaming up with Dropbox to share never-before-seen creative and raw material from his USB002 tour.
In each city, people attending his shows were encouraged to be present and enjoy the moment together by putting their phones away. In return, Fred promised to give them direct access to videos and photos via Dropbox after the show. Now that the tour is over, Fred has opened up other folders with more creative, including previously unseen behind-the-scenes creative from USB002, artwork, photos, posters and other creative artifacts.
Inside the drop, you’ll find:
- Original flag design from the USB002 era
- Show posters
- Vinyl artwork and templates
- All release artworks, including unseen and unused artwork options
- Ambient show creative folder
- Unseen images from each show
- Visual stems from slo-mo visualizers
These are the actual working Dropbox files Fred again..’s creative team used to develop USB002, and it reflects how global artists create today: by collaborating, experimenting, and sharing ideas across files, fragments, and timezones.
By making these creative assets public, anyone in the community can now download, edit, and use the content however they want to create new posters, videos, and more.
Sharing these creative files allows everyone who came to Fred’s shows to relive the energy of each night, and for people from the community who weren’t physically present to be brought into the experience.
Check out the drop
The Fred again.. x Dropbox folders drop is available now at https://bit.ly/4eGvDvm. This is a rare opportunity to see a creative team's working files and how Dropbox was instrumental in bringing them to life. We’re excited to give fans a glimpse into the process and the chance to connect with the creative work around his music in a more real and tangible way.