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When Should You Send Your First Abandoned Cart Email? | Drip

calendar_today June 29, 2026 person Marcus Espersen domain drip-com

Send your first abandoned cart email about one hour after a shopper leaves. That window is soon enough to catch active buying intent while the product is still fresh in their mind, yet late enough that the message doesn’t feel pushy. Waiting longer than a day causes recovery rates to drop sharply.

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