The non-alcoholic beverage industry has been booming in recent years The demand for non-alcoholic beverages is not just limited to those who do not drink for health or wellness reasons. Many consumers are choosing to incorporate no- and low-alcohol beverages into their lifestyles as a way to practice moderation. In fact, 78% of non-alcoholic beverage buyers also purchase alcoholic drinks , showing that the conversation around drinking has shifted from “why aren’t you drinking?” to “what are you drinking?”