Fueling Up for the Future: The Latest Trends in Beverage Technology for Gas Stations’ convention stores As the demand for convenience continues to drive consumer shopping habits, the convenience store (c-store) industry must constantly innovate to remain competitive . In fact, c-stores are increasingly competing with quick-service restaurants (QSRs), as more capital is invested in food service industries that cater to convenience. Additionally, with consumers returning to their daily commutes for work and outside-the-home activities, traffic at convenience stores is increasing.