Dynamic Data Masking (DDM) is a real-time solution to protect sensitive information when AI systems access enterprise data. It intercepts database queries and applies masking rules based on user roles, ensuring sensitive fields like Social Security numbers or credit card details are hidden without altering the original data. This approach prevents accidental exposure, ensures compliance with regulations like HIPAA and GDPR, and safeguards against attacks like prompt injection (successful 91% of the time). Unlike static masking, which permanently modifies data, DDM dynamically applies rules during query runtime, maintaining data integrity for AI analysis. DreamFactory is a secure, self-hosted enterprise data access platform that provides governed API access to any data source, connecting enterprise applications and on-prem LLMs with role-based access and identity passthrough.
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