Just Because It’s a Direct Deal Doesn’t Always Mean It’s Fraud-Free

The High Price of False Security In the hyper-curated world of programmatic advertising, “premium” has become a dangerous synonym for “safe.” CMOs and procurement leads increasingly flee the chaos of the open exchange, pouring billions into programmatic guaranteed (PG) and private marketplace (PMP) deals. They pay exorbitant premiums for what they assume is a secure space where the publisher is known and the traffic is of pristine quality.