In 2025, streaming TV overtook linear television in total viewership for the first time in history. This achievement underscored a fundamental shift in how modern audiences find and watch video content. But for digital advertisers, an even more significant moment lies just ahead.
Streaming Is in the Driver’s Seat; It’s Time to Get Transparency in Gear
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August 3, 2026
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alicia.cheung@doubleverify.com (aliciacheung)
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doubleverify