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Streaming TV Doesn't Need Linear Reporting. It Needs Streaming Intelligence.

calendar_today July 1, 2026 person alicia.cheung@doubleverify.com (aliciacheung) domain doubleverify

In the past decade, streaming TV has transformed television viewing habits. More than 107,500 programs are now available across global streaming services, while 55% of U.S. adults stream without a cable or satellite subscription.

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