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AI marketing fails: what went wrong and how to avoid them

calendar_today September 25, 2026 person Aisling Carey domain dotdigital

Why AI fails happen in marketing AI has made a lot of things easier for marketers, with quicker first drafts and better segmentation. But adoption doesn’t necessarily equate to success. 99% of marketers use AI, but only 36% say it makes their job easier.

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